How to Improve My LinkedIn Profile
How to Improve My LinkedIn Profile
Regardless of where you are in the career process, you may be searching out information on “how to improve my LinkedIn profile”. Your LinkedIn is part of your personal brand and a key element in showing people how awesome you are. Furthermore, LinkedIn has over 500 million members across the planet, 133 million of which are in the USA. That means 500 million opportunities for you to gain access to new opportunities and resources.
However, the best ways to excel at LinkedIn is through engaging in groups. Also, another great way to excel at LinkedIn is through becoming a thought leader. Furthermore, having a profile that showcases your talents and skills with recommendations will also help you succeed. Nonetheless, there are small techniques you can implement in order to help yourself succeed. Also, we have a free quiz that you can take to help you assess your LinkedIn profile at the end.
One of the most important tidbits to remember before we jump into tips is that LinkedIn now has 3 million active job listings on the platform. Also, 1 million professionals have published a post on LinkedIn. This means, there is great opportunity to explore new career opportunities. However, you must be focused in order to help yourself stand out from the crowd of chatter going on. But enough about that, let’s talk about some tips before we jump into the assessment!
Tips for LinkedIn
- Professional Photo: First and foremost, you must have a professional profile picture that makes you easily identifiable. Also, you need to have a professional name with proper capitalization. If the name you use when networking is not the name on your LinkedIn then you need to change it. Furthermore, if you don’t have a picture people will think you’re a scam/spam profile and not take you seriously.
- Elevator Pitch Summary: Secondly, you need to have a strong summary at the top of your profile. Think about it like the first coffee/tea you are having with the person who visits your profile. Furthermore, ask yourself, “what is it you want to convey to them in the initial minutes of them meeting you?” Also, your description should make them want to pursue a lasting relationship with you. Would you want to know the person you see in your description, or do you sound self-centered?
- Include a call to action: Your personal brand is equivalent to a business’s brand. Thus, you must include a call to action on your profile like a business would on their website. Ask yourself, “what do I want visitors of my profile to do?” You can’t assume they know what to do next after viewing your profile. Furthermore, be specific and share a link or document that will help them move another step closer to a meeting, phone call, or request to connect on LinkedIn.
- Join Some Groups: Consider joining at least 5 groups as you start out. This will help increase your relevancy to the LinkedIn community. Also, this will allow you to find new people to connect with that have similar interests to you. However, make sure you adjust the contact settings of the groups you join so you don’t get overwhelmed. Nonetheless, you can use this as an opportunity to connect with others easily through direct messages on LinkedIn.
- Update Your Community: Lastly, share a relevant update between 11:00 AM and 3:00 PM each workday. Sharing only one is fine but it will be helpful in showcasing yourself as a thought leader. Also, this allows you to stay at the top of mind of those around you in your community. Furthermore, there are also some systems that help you schedule those posts in advance if there are timeless items you want to share with your community.